Write Camp Newsletters That Actually Matter to Families - in 6 Weeks
Turn camp stories and values into emails families read.In this live cohort, you'll join a camp pro community, write 3 send-ready newsletters, find your voice, and learn how to use the email list you already have to build trust and connection year-round.
Camp Pros All Have The Same Problems
(Does this sound like you?)
Here’s what’s keeping most camp directors stuck:
This is why our system works.
We built it to help you break through all 10.
Join a Camp Community That Writes Together
This isn’t a solo writing course. It’s a live, supportive cohort of camp professionals showing up to share their message, one newsletter at a time.
Inside the cohort, you’ll:
Meet weekly for live Zoom calls with strategy, examples, and real-time writing time
Get direct feedback from us and from other camp pros who understand the work you do
Share drafts, questions, and progress inside a private Slack community
Build momentum by writing together, not just learning in isolation
Join a private 1:1 feedback session on your writing, strategy, and storytelling — tailored to your camp (likely to get 1-2 newsletters just from this meeting)
You’ll walk away with more than 3 newsletters. You’ll walk away with a clearer voice, a stronger belief in your message, and a writing rhythm that lasts.
Is This You?
Answer honestly:
You know your camp changes lives, but you're not sure how to write about it.
You’ve tried sending newsletters before, then fizzled out?
You default to logistics and updates instead of stories and values.
You have a list of loyal families and alumni, but rarely send anything warm.
You wait for the perfect time to send, and never hit send at all.
What Camp Pros Say About This Newsletter Strategy
“I came in thinking I needed a newsletter. I left with a whole new way to talk about our camp.”
- Camp Director
“For the first time ever, I sent an email that wasn’t just about packing lists. Parents replied with actual emotion.”
- Camp Owner
"We’re not sending a press release. We’re having a conversation with people who care. This work. This transparent, organic communication, has been a game changer for our community."
- Camp Owner
The three things holding camp pros back
Bad Habit #1
Overthinking
“I don’t know what story to tell.”
Fix: You’ll use our prompts to surface what you already know.
Bad Habit #2
Overediting
“This isn’t perfect yet.”
Fix: We teach you to publish imperfectly and honestly — like you talk.
Bad Habit #3
Writing like a school update
“Parents need to know this.”
→ Fix: We reframe newsletters as invitations — not information dumps.
What this is all about:
Most camps have a loyal list of readers: parents, alumni, staff, and future families who already believe in what you do.
But most newsletters? They’re underused, inconsistent, or filled with dry updates that don’t reflect what camp really stands for.
This cohort is here to change that.
We’ll help you turn the stories, values, and everyday moments you already have into newsletters that build trust, spark emotion, and reflect the real heartbeat of your camp.This isn’t marketing. This is communication that matters.
Stop Worrying
Start Sending
From: “I should write emails”
To: “I can’t wait to send this one”
This community helps you shift from:
Doubt → Confidence
Silence → Momentum
Explaining what you do → Showing why it matters
And here’s the part most camp pros forget:You already have what most creators would pay thousands for—a warm, permission-based list of families who trust you.
You’re already holding the golden ticket. Now it’s time to use it.
Build Trust. Build Your Voice. Build What Comes Next.
Writing better newsletters isn’t just about communication. It’s about connection.
When you send consistently:
You build a stronger relationship with parents, alumni, and future families
You clarify what your camp stands for and why it matters
You create a story library that fuels everything: blogs, videos, trainings, and more
You become a trusted voice in youth development, not just another activity provider
What happens when camp professionals get consistent with their voice and messaging:
They launch new programs with clarity and purpose
They attract aligned staff and excited families
They reuse writing in fundraising, hiring, and onboarding
They build confidence as speakers, storytellers, and leaders
THEY GET MORE KIDS TO CAMP!
You already have the stories. This cohort helps you turn them into newsletters with purpose and personality. It also gives you a system to keep going.
Course Schedule
Starts: Wednesday, September 17, 2025
Live Zoom Calls: Weekly (recordings always available)
| Week | Theme | Live Session Highlights |
|---|---|---|
| 0 | Find Your Voice | Complete the Voice Clarity Worksheet. Pinpoint your tone, themes, and what makes your camp different. |
| 1 | Campfire Emails | Brainstorm & Write Newsletter #1: “Why I Believe in Camp” – lead with mission, heart, and story. |
| 2 | Write Like You Talk | Sharpen your voice. Learn how to write like you talk, and connect through personal narrative. |
| 3 | From Story to Insight | Write Newsletter #2: turn a real camp story into a takeaway families will remember. |
| 4 | Rhythm & Plan | Build your 90-day calendar. Get realistic about your frequency and capacity. |
| 5 | Write a Timely Newsletter | Write Newsletter #3: Respond to a real-time moment (updates, events, news, etc). Learn how to connect relevance with mission. |
| 6 | Send with Confidence | Learn how to format, preview, and schedule your sends. Subject lines, preview text, spacing, deliverability, all demystified. |
| 6+ | 1:1 Strategy Call | Get personal feedback and a custom plan: newsletter angles, voice refinement, and next steps tailored to your camp. |
What You Get
Three Send-Ready Newsletters
You’ll write, revise, and finalize three powerful newsletters you can send right away. These are not just drafts. They’re publish-ready and built around your real stories, values, and camp experiences.
A Repeatable Writing System
You won’t just learn how to write one great newsletter. You’ll develop a system you can return to each season. With templates, prompts, and weekly structure, you’ll always know what to write next.
A Plan to Reuse Your Work
Each newsletter can become blog posts, social content, registration emails, staff training pieces, or fundraising tools. We’ll show you how to stretch each message so you get more value from what you’ve already created.
Live Sessions and Real Feedback
Each week includes a live call with teaching, writing time, and open Q&A. Post drafts in Slack to get practical, encouraging feedback from us and from other camp pros.
Personal 1:1 Coaching
You’ll get a one-on-one feedback session focused on your writing, tone, and strategy. This call often sparks multiple new newsletter ideas or unlocks stories you forgot you had.
A Private Slack Community
Connect with other camp leaders who care about messaging. Share drafts, ask questions, and stay accountable from week to week.
Tools, Templates, and Tech Help
Use our writing templates, structure guides, and copy examples to save time. We’ll also help with basic tech setup inside Mailchimp, Beehiv, ConvertKit, or CampMinder.
Bonus Stack
Campfire Email Swipe File
Real emails that built trust and drove results
Tech Setup Consult
How to use ConvertKit, Mailchimp, Beehiiv, or CampMinder ($249 value)
Story-Starter Deck
25 prompts to keep you writing all year ($79 value)
1on1 Strategy Session
1-Hour Deep Dive on your strategy and future newsletters ($499 value)
Total Bonus Value:
$827 — yours free inside the cohort
Instructor Origin Stories
Jack Schott
Summer Camp Pro
Jack Schott has visited 500+ camps, co-founded Camp Stomping Ground, and currently directs Kenwood & Evergreen.He's trained thousands of summer camp staff and helps directors build communication systems that attract aligned families.
Each week, he writes to 10,000+ camp professionals, families, staff, and alumni who trust his insights on what makes camps truly matter.
Doug Norrie
Clarity strategist for creators, coaches, and camps
Doug ghostwrites and builds messaging systems for over 25+ leaders across industries. He blends big-picture thinking with grounded writing.This past year, he helped send newsletters and courses to over 35K camp families.
FAQ
Q: What if I’m not a writer?
You don’t need to be. If you can talk about your camp, we’ll help you shape that into newsletters families love.
Q: What if I miss a session?
Every session is recorded with notes and recaps, so you’ll stay on track even if you can’t join live.
Q: What platforms do you support?
We support ConvertKit, Mailchimp, Beehiv, CampMinder, and more. If you’ve got a list, we’ll help you use it.
Q: Do I need an email existing list?
Yes — and most camps already have one. We’ll help you reconnect with the families, alumni, and staff already in your orbit.
Q: How much time will this take?
About 1–2 hours a week, including one live call and writing time. Just enough to make real progress.
Q: Can my team join too?
Yes. We offer team pricing so you can build the habit together. Email us for details.
Q: What do I actually leave with?
Three newsletters, a writing system, a 90-day plan, and more clarity in how you communicate.
Our Promise: You’ll Leave With 3 Newsletters Ready to Send
This isn't a theory course. You're not just learning how to write. You’re doing it.
By the end of the 6 weeks, you’ll have:
3 complete, send-ready newsletters
A system for planning and writing future ones
The confidence to hit send, again and again
We’ll work with you until those 3 newsletters are done. That’s the promise.
No fluff. No perfectionism. Just clarity, momentum, and stories families will want to read.
Join the September Camp Newsletter Cohort
$999 | 6 Weeks | Limited Space
Let’s hit send. Together.